Coca Cola, the world renowned company for their caffeine based beverage is now planning to set foot on a new turf. They seem to be conducting trials involving an unlike drug called cannabis. As reported by a news agency in Canada, the drink makers are in negotiation with a local manufacturer named Aurora Cannabis for making marijuana based drinks. They would help in reducing pain and not as something which can intoxicate the consumers. The company, however, has refused to comment on the matter but it did affirm about closely speculating the market of cannabis drinks.
The company has cleared its stance in an official statement that they are along with many counterparts in the same business are indeed observing the growing trend of non-psychedelic cannabidiol being used as an active ingredient in making functional and healthy drinks all over the world. The ingredient, cannabidiol, is a component of cannabis which is found to be helpful in relieving in case of pain, inflammation, and cramping. Surprisingly, this substance does not have any mind-altering effect. The reports are coming at the time when Canada is following suit like the US in legalizing the use of cannabis for recreational purposes. Previously, it was only used in medicines. This development is all set to give way to a new industry for the cultivation of these pots and also some very large level partnerships.
At the start of the year, the famous beer manufacturers, Molson Coors, announced that they are venturing into making beverages containing cannabis with Hydropothecary and another one named Constellation Brands which is famous for its corona beers has invested a large sum in a pot company called Canopy Growth. The collaboration between Aurora and Coca-Cola will prove to be a major step by a non-alcoholic beverage manufacturer into this area of trade.