The business says that it has concentrated on the problem of bottle labels since it believes they are not always segregated and hence pollute recycling processes owing to the inks, glues, and substances they may contain.
Gentlebrand’s Aroma bottle has an organic paper label that reportedly includes the seeds of the fragrant plants used in the beverage within. Gentlebrand says that this, along with the use of vegetable-based printing inks, makes the label plantable.
According to the manufacturer, the label is also fastened to the bottle’s neck without the need of adhesive. The label’s location and varied elemental structure allegedly convey to the client that it is a distinct component from the container that can be readily removed, promoting discarding in the appropriate recycling processes.
Gentlebrand claims that the label is broad enough to provide its consumers with space for legal information, such as allergies, as well as marketing messaging. In partnership with Gentlebrand’s partner, who offers molds inserts and supervent technology, the bottle itself may also be customized with imprinted embellishments or lettering.
The bottle is constructed of 100 percent recycled transparent PET and is biodegradable, according to the firm. The design as a whole was created with the Fast Moving Consumer Goods industry’s simplicity of recycling in mind.
Creating a comprehensive bottle design that improves recyclability and roundness throughout its body, lid, and label continues to be a problem for the industry. It was shown a sample of its 100 percent plant-based container earlier this month, claiming that it is ready to scale commercially — however its label and cap, unlike the body, do not currently include completely renewable, plant-based elements. Meanwhile, a company released a 100 percent recycled PET bottle in 2020 that replaces the label with imprinting technology on the body, rendering it completely biodegradable.